Tag Archives: afl

AFL’s fan engagement strategy not working for me

100_4405Having attended an AFL match last weekend, I can categorically say that the AFL’s fan engagement strategy did not do it for me!

Recorded music that was too loud, boring highlights of a match from last year and annoying interviews during the ritual singing of the Club song after a long awaited win was on offer from my Club.

From my perspective, it was a waste of time and money. I don’t want to hear music I can hear everyday on 101.1 or 104.3 nor do I want to listen to a breathless player ‘congratulate the boys’ while I am basking in the glow of a hard fought win.

Questions – who decides the fan engagement strategy and better still, as a member of the Club, why wasn’t I polled about what I would like as entertainment before, during and after the match?

Why not bring back the reserves playing before the seniors – a far cheaper and better option…..perhaps some live music between games too.

The engagement is not working with this fan.

Friday musing – AFL is back, the US Masters & Sydney’s Autumn carnival

Chris Barwin HillsWell the football season is back and everyone has something to talk about. It was strange in an opening round that included five games where the result was two goals or less but with two big blow outs being the Adelaide v Nth Melbourne and Hawthorn v Geelong games. The coaches on the receiving end were the Scott brothers. Unknown-4As usual you cannot get too carried away with the results from the first round of the season and I would not be writing off either North or Geelong. North were belted by the Bombers in round one last year and made the Preliminary Final and Geelong played the best team in the competition who were primed and ready to go.

The Masters started this morning and my tip before it started was Jordan Spieth and he is currently in the lead. Last year I predicted that Jason Day would win a Major, however, his body let him down Unknown-5and he failed to fulfil my prediction. This year he is fit and is also well placed and if Spieth does not win, I would be more than happy to see Day salute. It is always difficult for a golfer to lead a tournament from start to finish, so I will be monitoring the scores over the next three days with interest.

Sydney’s fickle weather again played havoc with their Autumn carnival with day one of the Championships postponed from last Saturday to the following Monday. It is a shame that these good races with good fields are run on wet tracks, so sometimes the best horse does not salute. One horse that could not blame the state of Unknown-6the track was Lankan Rupee. I had been concerned after his run in the Newmarket and my concerns weren’t allayed by hearing Mick Price give a cautious appraisal of his recovery before last weeks T J Smith Stakes. I was not surprised to see him finish out of the places again. He is clearly not right and should be tipped out for a spell.

Have a great weekend!

AFL needs to re-think ‘illicit’ drugs policy

meIt is about time that the AFL amended its illicit drugs policy.

Sportzfan Radio has been calling for this for a considerable period of time. This week Melbourne Football Club coach, Paul Roos and Collingwood coach Nathan Buckley have added their voices to this imagescall. Buckley went as far as to say ‘if it’s a battle, we’re not winning it’ and wanted players to be held accountable for their behaviour.

The drugs policy indicates that the AFL does not condone the use of illicit substances and aims to identify AFL players who have substance abuse issues and place the necessary support around them to protect their health and wellbeing with a focus on education of the player. The policy includes a ‘three strikes’ component that means a player’s identity does not become public knowledge until he has been detected three times with illicit substances in his body.

First off let’s look at the word ‘illicit’. It means ‘forbidden by law, rules or customs’. In other words the policy can be described as the AFL’s illegal drug policy.

Interestingly, the AFL Player Code of Conduct that is incorporated into the standard AFL playing contract, is intended to ‘educate players on the importance of maintaining appropriate standards….’ Unknown-3and requires them to conduct themselves in a manner so as not to bring the game of Australian Rules into disrepute. The Code also indicates that AFL players must refrain from taking illicit and/or performance enhancing substances.

There are provisions in the Code that allow Clubs to penalise players where there has been a serious breach of the Code and, in cases of wilful misconduct, termination of the playing contract is open to the Club. I would argue that taking illegal drugs is a serious breach of the Code.

The problem with the current illicit drugs policy is that when a player is detected, he has already breached his playing contract with the Club. However, the Club is unaware of this until the third strike and is powerless to take any action it may deem appropriate. It is arguable that after a first strike and certainly after a second, the Unknownplayer comes within the ‘wilful misconduct’ provisions and could have his playing contract terminated. Without that knowledge of course, the Club is unable to act notwithstanding the player is engaged in illegal conduct.

Paul Roos’ analogy of ignoring motor car theft three times before taking action hopefully focusses those at AFL headquarters and the AFLPA on the problem of the current illicit drugs policy.

Time for a rethink!

Round one should be compulsory for all fans!

Feb 27 2011 016My mother believed any footy fan should always go to their team’s first game of the season, even if they missed all the others for the year. She reasoned that round one was the only time where hope and expectation collided.

Melbourne80sAs a long suffering Melbourne supporter, I have over the last ten or so years realised just how right my mother was. 2006 was the last occasion on which the Dees made the final eight (even beating St Kilda in an elimination final). As of 2007, after round one, all hope for Demon supporters is pretty much gone and expectations have been for a cold and long football season.

I don’t know how Melbourne will fare in 2015. I hope they improve and that Paul Roos has moulded a team that can be defensive as well as having attacking flair. Expectation is that the new signings will add some class and ability to the team.

Whatever may happen during the game, there is one thing certainmelbournefc and that is before the first bounce of the ball I will be filled with hope and expectation of good things to come. I am sure all sports fans have similar feelings on the opening day of the season.

It certainly is the one game of the season a fan shouldn’t miss!

3 thoughts on Thursday

Coors lightWith the Easter weekend looming, sport is definitely in the headlines!

Sitting in fourth spot on the A League table, Perth Heat are facing allegations that they have ‘significantly’ exceeded the salary cap due to the Club paying $150,000.00 into a bank account held by a family Unknownmember for striker Andy Keogh. The payment was found after a forensic examination of the Heat’s accounts by Football Federation Australia. At present the Club is one point off the lead and if it loses points because of this that will be the end of thoughts of playing in the finals.

There is nothing to gain and everything to lose by not complying with the rules.

ASADA indicate there is a possibility it will appeal the decision by the AFL Anti-Doping Tribunal in the Essendon supplements scandal. They have twenty-one days to make that decision and until it is 1427929273480decided, one way or the other, the whole of the football world will continue to be fixated on the topic. Regrettably, it has shifted the spotlight off the AFL’s opening round.

If ASADA proceed with an appeal, I hope Ben McDevitt has more evidence than was produced to the Tribunal.

The incoming Chairman of the England and Wales Cricket Board is looking at reducing the number of days in a Test match from five to four with play starting at 10.30am on each day and the bowling side Unknown-1being required to bowl 105 overs per day. The rationale is to save on costs. What is left unsaid is that today’s society doesn’t have the concentration span to grapple with a five day event. Reducing the time of play by only one day won’t cure that.

Another example of less is more this week (see also AFL players looking at a 17 game season). Where can I get a job where I get paid the same or more for less work?

Drugs in Sport……what a mess!

meSo Essendon players were injected with substances, but it appears no-one knows what was injected due to a ‘deplorable absence of records in the program relating to its administration’ (the AFL’s Anti-Doping Tribunal’s words not mine). Hardly a satisfactory conclusion to the matter but without the ability to compel witnesses to give evidence, there was always a high probability that this would be the outcome. Proof of the offence was ASADA’s Achilles’ heel.

Sportzfan Radio commentator, John O’Callaghan said after the announcement by ASADA at the outset of the supplement scandal, that no AFL player would be suspended. He was proved to be correct. He also called for drug offences in sport to be the subject of criminal proceedings so that investigations could be undertaken by the Police and proceedings be brought before the Courts. It appears in retrospect that his comments were prescient.

Timing is everything…….and I’ll bet that the AFL is also stunned at the exquisite timing of the ASADA announcement that two Collingwood FC player’s ‘A’ samples have tested positive to the drug Clenbuterol on the day before the AFL anti-doping Tribunal’s was to announce its verdict regarding the case involving Essendon FC players.

Clenbuterol is a ‘beta-2 agonist’ that can be used alone and in conjunction with other substances to promote growth of skeletal muscle and to reduce body fat. It is not approved for human use and is a banned class of drug under the World Anti-Doping Code. Athletes commonly use the drug to define muscle. Its best known user is Spanish cyclist, Alberto Contador, who was stripped of his 2010 Tour de France title after testing positive to the drug.

With the ‘B’ samples yet to be tested, it is too early to pass judgment, however, the announcement by ASADA has certainly focussed even more attention on the drug cheats issue at a time when the AFL would like the subject to fall out of the headlines, especially with the opening game of the season less than 48 hours away.

AFL shorter season will never happen

meSeveral AFL captains have called for a shorter seventeen game competition on the basis of ‘less is more’.

That reduction will never happen for a number of reasons.

The supremos at the AFL, led by Gillon McLachlan would ever willingly agree to reducing the amount of time the sporting community is focussed on Aussie Rules, especially with the soccer and NRL juggernauts willing to step into any vacant space.

In addition, less playing time would hardly be the position to take into the coming broadcast negotiations. I don’t see the media barons agreeing with the team captains that less is more, unless it is for a significantly reduced fee. Let’s face it, with so many AFL clubs struggling financially and reliant on AFL assistance to keep running, the AFL needs as much money from its broadcast rights as possible. The cost of the broadcast rights is currently predicated on eighteen teams playing nine games each weekend over a 23 round regular season and a four week final series.

The final nail in the coffin of this discussion is the AFLPA’s recent call for increased payments for players.  I didn’t detect anything in the words of the AFL captains that indicated any intent for their salaries to be reduced on the basis that less is more. If the broadcast rights reduce, the players wages would also need to be tightened.

Only one question remains to be answered….did the AFL captains really think this concept through? I think not!

Friday musing…young athletes, Grand Prix, ICC World Cup & Ryan Crowley

Chris Barwin HillsI think we all get excited when a young up and coming sportsman or woman comes onto the scene and shows some real potential. Reading about the young sprinter from Tasmania, Jack Hale and the young high jumper from Victoria, Eleanor Patterson does get me a bit excited about two athletes who may establish themselves on the world stage. Hale has a best time for the 100m of 10.13 which was wind assisted and Patterson has a best leap of 1.96m which is only 2cm shy of the national record and, better still, both are still eligible for the world junior championships. These two will be worth keeping an eye on and I understand that Hale will be competing at the Stawell Gift so we will see him competing with open age sprinters sooner rather than later.

I am not a big motor racing fan, but I did sit down and watch a bit of the Grand Prix last weekend. What a procession! If the next few races go in a similar fashion I think even people who are into motor sport will start to drop off Grand Prix racing. The Mercedes car is that much better than everyone else it makes the sport quite boring. The two Mercedes drivers beat the third placed driver by over thirty seconds and lapped Daniel Ricciardo who actually got points for finishing 6th! It has always been a bug bear of mine that a sport is dictated by the equipment and not the sportsman. Put most of Sunday’s drivers in the Mercedes and the positions would have been no different. Where is the sport in that?

Well Sri Lanka are now out of the ICC World Cup, but we may not have seen the last Sri Lankan at the World Cup as I think the now retired Kumar Sangakkara will be named the player of the tournament for his four centuries in a row. What a player and even in his country’s paltry score against Sth Africa he top scored with 45. With form like that I wonder if he will be talked out of retirement.

Ryan Crowley was the big story in AFL circles this week. With the amount of scrutiny now placed on medication and supplements spiked by the ongoing Essendon saga, there really is no excuse. At 31 this could be the end of his career which could put a fair hole in Freemantle’s finals aspirations this year.

Have a great weekend!

Soccer and basketball making inroads on Aussie footy at junior level

100_4274Tucked quietly away on page 19 of the Herald Sun today is a small story that could quite easily be overlooked but its ramifications should resonate very loudly in the halls of power at the AFL.

Eastern Lions Junior Football Club, a club in excess of forty years old, has had to resort to offering fee free football in order to attract young players. In addition, should a player sign up prior to the start of the season, they will be entered in a draw for an iPad or sports voucher.

The Club has needed to take these steps due to the ‘intense’ (their word not mine) competition from soccer and basketball.

Several weeks ago, this column looked at Western Bulldogs President, Peter Gordon’s plea for the AFL to spend more money on grass roots football. As the person leading an AFL working group on junior participation rates, he reasoned that this investment was necessary due to inroads being made by soccer at the junior level.

It would seem that the plight of the Eastern Lions, and no doubt other junior Clubs, bears out exactly what Mr Gordon was saying.

One wonders how long it will take the AFL to react…….hopefully not as long as the NBL!

Friday musing – AFL, Kevin Sheedy, ICC World Cup, Michael Clarke…..

Chris Barwin HillsIt was announced this week that Kevin Sheedy was returning to Essendon in an ambassadorial role on something like $250,000 a year over 4-5 years. To me this is waste of money and it also smacks of desperation.  Perhaps the club have been given an indication of the likely findings of the AFL tribunal and feel they need to muster some public and corporate support by a past club great not tainted by the current situation. However, in my opinion, to have Sheedy in that role is somewhat misguided. As the coach of the club he did a wonderful job promoting the club and building up the profile of the club whereby at some stage in the 1990s the Essendon Football Club were considered to have most number of supporters of any club in Australia. I think as the coach of the club he had a voice and because he was often quotable he got a lot of press, but I doubt he will carry the same degree of weight in the media in the role of a club ambassador.  I am happy to be proved wrong.

Michael Clarke has been criticised for not batting against Afghanistan the other night and it was probably the same people who laud him as an astute captain. I think he made the right call. Clarke is not an explosive batsman who can pummel an attack to all parts of the field. He is a technically correct batsman who has to build an innings. With the state of play in that game he was better off allowing the likes of Glenn Maxwell, Mitch Marsh, James Faulkner & Brad Haddin to increase the run rate. Clarke has as ODI strike rate of less than 80 and the others are all around 100 or more so he made the correct decision in the interests of the team where the run rate may influence the ultimate position in the group stage.

Have a great long weekend!