A great initiative from the Southern Football Netball League in presenting a seminar that will provide tips to community clubs on sports marketing in the digital age.
Featuring Senior Associate Commissioner Dan Butterly and Sports Geek Sean Callanan, the seminar will be held on Wednesday 13 May 2015 starting at 6.30pm at Clayton Football Club rooms. Both Dan and Sean are former Sportzfan Radio contributors and have a long history in sports marketing.
Dan is responsible for branding and marketing the Mountain West Conference which forms part of the National Collegiate Athletic Association (NCAA) in the USA. He is the key person involved in marketing, promotions, merchandising, licensing and advertising. The Mountain West comprises 12 colleges in 8 states of the USA with almost 6,000 student athletes involved in 15 different sporting disciplines.
The Mountain West has been a very successful conference having, in the last 16 years, had one of their student athletes selected as the number one draft pick in the NFL, MLB and NBA drafts. That includes Australia’s own Andrew Bogut who was the first Australian drafted at number one into the NBA.
Sean Callanan or the Sports Geek, as he is better known in sports digital circles, is at the cutting edge in the field and his expertise has seen him develop a client base in both Australia and internationally. He
provides advice to teams in the NBA, AFL, NRL and cricket and is also a much sought after presenter at any seminar covering his area of expertise. He is fresh from presenting at the SEAT conference held in March 2015 in London.
This is sure to be an opportunity not to be missed to hear two leaders in their respective fields.
Check out the SFNL website for further details.
27 November 2011 228.1 – Due to another technical glitch, we lost the first few minutes of the show but we come in with the Sports Geek, Sean Callanan talking sports digital and social media with sports personalities in the news for the wrong reasons like Jabar Gaffney and Josh Hunt. Aston Kutcher also had problems tweeting on sports. Sean comments that the AFL draft looked terrible and was a missed opportunity. The Gelding is back to talk horse racing after his week off and returned to form even though the Sandown track was very heavy. Sportzfan Stan has umbrage that the Professor cut him short to take the Gelding’s call and says he takes a dim view of that but refrains from sacking anyone. Stan talks cricket and says it appears the selectors have got rid of most of the dead wood although he hasn’t heard of the new players selected for Australia.
3 July 2011 208.2 – Mark Fiorenti thinks Harry Kewell will sign with Melbourne Victory. John O’Callghan is back for the second time for the year as a special guest. He advises that the annual Olive Branch Achievement Award has not been awarded again since it was given to Kevan Gosper. There is also a discussion about Father/Sons in AFL and in sport in general that is propmpted by an email from Chris from Barwon Heads. John O’Callaghan talks about the AFL players wanting more money and says their grab for more money is misconceived. Paul Dalligan comes on to talk NRL and State of Origin. He also talks about having the chance of sitting in the LA Dodgers press box during his recent US visit. He says he has heard more noises in doctor’s surgeries and libraries that in the press box. John looks at Bernard Tomic’s announcement that he is considering living in Monarco. He doesn’t believe that either he or any other athlete needs to pay back any money that has been put towards helping the athlete. Sean Callanan talks about his trip to the USA and assisting the Minnesota Timberwolves with a product known as Sports DP.
12 June 2011 206.2 – The Professor queries when Daniel is going to attend a production meeting at the Great Western Hotel. Mark Fiorenti comes on the show to talk soccer & the Socceroos. He is bullish on Holger Osieck’s coaching and also the young players he tried in last week’s friendly matches. There is also a discussion of the problems confronting FIFA with corruption claims and the rumors that Cesc Fabregas will leave Arsenal for Barcelona. Mark thinks time might be running out for Arsene Wenger. Daniel and the Professor discuss NBL and the plight of the Sydney Kings who are thought to be in debt again. They also look at cricket with Simon Katich’s axing, the review into Cricket Australia and the selectors. Stan sacks the lot. Paul Dalligan talks rugby league and the coming State of Origin match. He thinks NSW will win 16-12. He also reviews the current NRL round. The Panel look at the dangers of spectators running on to the field at AFL games. Sean Callanan talks about his coming trip as Sports Geek to the US. He will meet with the NBA, see some Mets and Yankees baseball and then assist the Minnesota Timberwolves during the NBA draft in engaging the fans on line.
5 June 2011 205.2 – The Professor talks soccer and the Socceroos with Mark Fiorenti and the upcoming friendlies against New Zealand & Serbia. He says it will give Holger Osieck a chance to look at the young players and what they can do. Paul Dalligan comes on to talk NRL and also the recent production meeting at the Great Western Hotel. Showing he is an all rounder when it comes to sport, he also gives an opinion on tennis and the French Open. Sean Callanan discusses the sale of the Detroit Pistons and NRL players getting themselves into strife using Twitter. He believes that the Tout app may be the next big thing as far as sports people are concerned in making short 15 second videos.
What you missed on the show yesterday – the Panel having a robust discussion about jumps racing in light of last week’s Warrnambool carnival, the Professor reporting from the USA on the ‘Young Brands’ Kentucky Derby and the making of mint juleps. He passes on that Sportzfan Stan has called for the sacking of Michael Voss, the Brisbane Lions players, the Fremantle Dockers players and the rider of Dialled In. The Gelding defended jumps racing in the face of a full on onslaught from Nicole Chvastek and John O’Callaghan. He was also on the mat expaining his four selections from Saturday failing to salute. The ladies at the Tennis club won’t be happy. Mark Fiorenti discussed more mathematical possibilities in the Asian Champions League and Premier League. Paul Dalligan reviewed the Test match between Australia and New Zealand and believes Billy Slater is the best full back in the world..if not the best player. He also talks about the NRL round to date and says the Melbourne Storm’s win over the Broncos was great with so many players backing up after the Test match. Sean Callanan bats clean up on the show talking sports digital. He talks about several athletes who were caught out making comments about Osama Bin Laden and makes the point that athletes need to realise using twitter and other social medium forums are just like commenting to the media.
1 May 2011 200.2 – Daniel talks NBL finals and says it has been one of the worst Grand Final series he has seen between New Zealand Breakers and Cairns Taipans. He says game 2 had absolutely nothing and Cairns only scored 52 in game 3. He also talks about the recent coaching appointment by Melbourne Tigers, Trevor Gleeson. Mark Fiorenti comes on to discuss soccer with Champions League and predicts a ‘mouth watering’ Manchester United Barcelona final. He also looks at Premier League and confirms he still feels the three W’s will be relegated. There is also a brief look at the Championship with Sportzfan Radio’s own Hull City finishing middle of the table. Paul Dalligan talks NRL and reviews the weekend’s matches and the coming Australia v New Zealand test match. He is disappointed that coaches are not given time to build a squad and feels there is no loyalty in sport. Paul Gamble wants to get Sportzfan Stan in to sack Bowls Australia. The Panel also talk with Sean Callanan about Telstra retaining the rights to the digital side of the AFL with games being able to be watched from mobile phones. Daniel gives his sports highlights over the last four years.
24 April 2011 199.2 – Mark Fiorenti also looks at the mathematical possibilities of Melbourne Victory and Sydney in making the knockout round of the Asians Champions League. He says Arsenal’s mediocre recent form with two draws seems to have finished its Premier League run. Sportzfan Stan believes Arsenal coach Arsene Wenger should be sacked. The Panel talk with Southern Football League CEO, Wayne Holdsworth about Jason Akermanis playing as a ‘gun for hire’ in local leagues and whether it is a good thing for football at grass roots level. Drugs in sport also raises its head again with Alberto Contador still cycling notwithstanding he has been found guilty of returning a positive test to clenbutrenol. He has lodged an appeal with the Courts of Arbitration for Sport and can ride pending the appeal. Sportzfan Stan says it is an outrage. Paul Dalligan comes on the show to talk rugby league and this week’s round of matches. He goes out on a limb and selects the Roosters to beat the Dragons 16-12. He discusses the off field trouble that Todd Carney and Anthony Watts have found themselves in and says it is a massive blow for the Roosters. Sean Callanan talks sports digital and Essendonfc will use a fan cam tomorrow to take a panoramic digital picture of the crowd at tomorrow’s Anzac Day game. He also discusses new teams strategies to draw in fans especially for the new 20/20 franchises, the Sydney Sixers and Sydney Thunder. Don’t forget next week is the 200th Sportzfan Radio show.
17 April 2011 198.2 – The Gelding sends a cheerio to two new listeners who do the gardening whilst listening to Sportzfan Radio. Mark Fiorenti comes on to talk soccer and confesses to not having sent a second tweet as yet. He also discusses further departures at the Melbourne Victory, Asian Champions League and the mouth watering Champions League tie between Real Madrid and Barcelona. With six games to go, Mark doesn’t believe Arsenal can catch Manchester United in the Premier League. The Socceroos are back in the top twenty after their win against Germany. Paul Dalligan talks NRL and thanks channel 9 for broadcasting the Melbourne Storm game at Penrith this afternoon. The Panel discuss the NRL teams solidarity and foundations go out the window at this time of year when players and coaches announce their intentions on where they will be playing mid season. Paul doesn’t like the whole process. He believes it has got to affect the onfield performance. The Gelding disagrees that is affects performance. Daniel is confused as to how Damian Martin from the Perth Wildcats was awarded the Player of the Month in the NBL. This leads to a discussion of what MVP actually means. Sean Callanan talks social media and coverage of sport on mobile phones. The NBA spike in numbers is coming from people following the league by mobile phone. It is one area that the AFL could lift in. One issue in Australia is the lack of or poor coverage on 3G network in stadiums.
10 April 2011 197.2 – Manchester United’s Wayne Rooney is in the press again for all the wrong reasons. Daniel is on Rooney’s side in that he is under so much pressure whereas the Gelding says he is the tosser of Premier League football. Daniel also says Mark’s tweets are as far apart as goals in soccer. Sportzfan Stan talks about the AFL’s plans to increase the number of teams and the necessity for good transport to be provided to the new team’s grounds. He recalls AFL Park where there were promises to build a rail link and that did not eventuate leading to the ground’s demise. Paul Dalligan talks rugby league and NRL and says the Storm were fantastic on Monday night who scored before Paul and the Professor had sat down. Paul says he would walk naked to Redfern if Wayne Bennett takes the Rabbitohs coaching job. He also talks about the hospitality at the Great Western Hotel. The Panel talk basketball and Daniel says common sense dictates D-Mac should coach the Melbourne Tigers next season. The Professor suggests Brian Goorjian should be approached. Sean Callanan talks sports social media and suggests we should alter the way we look at the AFL ladder. Percentage should be scrapped and be replaced with a head to head record between teams tied on points.