Having attended an AFL match last weekend, I can categorically say that the AFL’s fan engagement strategy did not do it for me!

Recorded music that was too loud, boring highlights of a match from last year and annoying interviews during the ritual singing of the Club song after a long awaited win was on offer from my Club.

From my perspective, it was a waste of time and money. I don’t want to hear music I can hear everyday on 101.1 or 104.3 nor do I want to listen to a breathless player ‘congratulate the boys’ while I am basking in the glow of a hard fought win.

Questions – who decides the fan engagement strategy and better still, as a member of the Club, why wasn’t I polled about what I would like as entertainment before, during and after the match?

Why not bring back the reserves playing before the seniors – a far cheaper and better option…..perhaps some live music between games too.

The engagement is not working with this fan.