AFL’s fan engagement strategy not working for me

100_4405Having attended an AFL match last weekend, I can categorically say that the AFL’s fan engagement strategy did not do it for me!

Recorded music that was too loud, boring highlights of a match from last year and annoying interviews during the ritual singing of the Club song after a long awaited win was on offer from my Club.

From my perspective, it was a waste of time and money. I don’t want to hear music I can hear everyday on 101.1 or 104.3 nor do I want to listen to a breathless player ‘congratulate the boys’ while I am basking in the glow of a hard fought win.

Questions – who decides the fan engagement strategy and better still, as a member of the Club, why wasn’t I polled about what I would like as entertainment before, during and after the match?

Why not bring back the reserves playing before the seniors – a far cheaper and better option…..perhaps some live music between games too.

The engagement is not working with this fan.

One thought on “AFL’s fan engagement strategy not working for me”

  1. yes your absolutely rite ….der must b something who will look after fans likes and dislikes too.

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